The client aimed to launch a mobile payment service provider to build a digital payments ecosystem in the MENA region. Key challenges included:
Industry: Digital Wallet
Legal Structure: Joint Venture Partnership with a Chinese Conglomerate
Inception Size: 0 Employees
Current Size: 350 Employees
Location: MENA Region
Inception Year: 2024
Finaxe Role: Talent Acquisition and Organizational Structure Advisory
Team Building: Successfully built a team of 350 employees to support operations.
Operations Expansion: Established operations in five countries, with a head office in KSA.
Digital Wallet Offering: Launched a competitive digital wallet offering solutions for e-commerce, gaming, logistics, and education.
Executive Team: Recruited a world-class leadership team to drive growth and innovation.
Finaxe provided end-to-end talent acquisition and organizational advisory services, including:
Recruited a Group CEO and established a board of advisors.
Hired key executives, including Chief Operating Officer (COO), Chief Strategy Officer (CSO), and Chief Technology Officer (CTO).
Recruited CEOs for Bahrain, Kuwait, UAE and Egypt to lead regional operations.
Built teams for technology, HR, marketing, and business development across the MENA region.
Provided recruitment advisory for FinTech product development, including SME lending profiles, cashback offers, and global ATM access.
Conducted competitor product analysis to inform strategic decisions.
World-Class Executive Team: Built a leadership team to drive growth.
International Presence: Established operations in five countries across MENA.
Innovative Digital Solutions: Launched a competitive digital wallet with innovative features.
Scalable Structure: Created a framework to support future growth.
Finaxe played a critical role in establishing the client's digital wallet ecosystem in the MENA
region. From leadership hiring to regional expansion, we delivered tailored talent solutions that
enabled the client to achieve its ambitious goals.
